Marketing Specialist (External Marketing)

Experience Level: Mid-Level (3-5 years) 

Location: Kharadi, World Trade Center, Pune

Job Type: Full-time 

Apply here

External Marketing: 
Digital Marketing Strategy: 

• Develop and implement comprehensive digital marketing strategies to enhance Edgematics’ online presence. 
• Manage the company’s website, ensuring content is up-to-date and aligned with marketing goals. 
• Execute SEO and SEM campaigns to drive organic and paid traffic. 

Social Media Management: 

• Create, curate, and schedule engaging content across various social media platforms. 
• Monitor social media channels, respond to comments, and analyze performance metrics. 
• Develop and maintain a social media calendar to ensure a consistent brand voice. 
• Content Creation: 
• Collaborate with internal teams and subject matter experts to produce industry-specific content. 

• Leverage content to establish thought leadership and drive lead generation. 

Email Marketing: 

• Plan and execute email marketing campaigns, including newsletters and product announcements. 
• Segment email lists and analyse campaign performance to optimize future strategies. 
• Ensure compliance with email marketing best practices and legal requirements. 

Event Coordination: 

• Organize and coordinate external events and webinars. 
• Collaborate with cross-functional teams to ensure seamless event execution. 
• Track and measure the success of events through post-event analysis. 

Internal Marketing Needs: 

• Communication: Collaborate with internal teams to gather information and insights for external marketing campaigns. 
• Ensure alignment between external marketing messaging and internal communication efforts. 

Brand Alignment: 

• Ensure consistent branding across all channels. 
• Provide input on internal communication strategies to strengthen the company’s overall brand image. 
  
  Employee Advocacy: 
• Develop and implement strategies to encourage employees to be brand advocates. 
• Facilitate internal training sessions to educate employees on external marketing initiatives. 

Qualifications: 

• Bachelor’s degree in Marketing, Business, or a related field. 
• 3-5 years of experience in a marketing role, with a focus on digital marketing and external communications. 
• Proven experience with SEO, SEM, social media management, and email marketing. 
• Strong written and verbal communication skills. 
• Ability to work collaboratively across teams and manage multiple projects simultaneously.